January 25, 2023 by

Unleash the “Power of One” to Transform Your Email Copy

Are you looking to get your emails noticed and increase conversions?

Studies show that focusing on one powerful idea is the key to writing effective email copy. This is known as the power of one rule and can be a game-changer for your email marketing efforts.

So how does it all work?

The power of one rule dictates that you focus your copy around a single, powerful idea. This will help grab your market’s attention and make them more likely to respond.

A few examples of powerful ideas you can use are:

  • “Achieve X in 3 Simple Steps;
  • “Discover How You Can Transform Your Life in Just 30 Days”;
  • “Learn the Secrets to Financial Freedom Today”.

Then you just need to provide examples and tips that support the single idea you’re pushing. This helps establish credibility and boosts engagement.

For example, with the “Achieve X in 3 simple steps” idea, you would first focus on how you can achieve this in 3 simple steps… then provide examples of how each step works… and then offer proof of success from yourself or others that have tried the 3 steps.

This will embed the message in your readers’ minds, just like in the movie “Inception.” They’ll be entranced by the idea because you reinforced the main idea from multiple angles.

On the flip side, what if you don’t use the power of one rule?

Imagine you get an email and the copy looks like this:

“If you want to achieve X, you’ll need to try Y and Z. Learn some tips here. Also, check out this article to see how others have succeeded with this other related thing. Finally, here’s how to start your journey towards X if you don’t know where to start.”

It’s all over the place and there’s no clear focus. As a result, your readers will get lost and confused – and most likely move on to the next email in their inbox.

But when you focus your copy on one powerful idea and use the power of one rule, you’ll keep your readers engaged and encourage them to take action.

If you want to tap into the power of one for your email copy, then I’m here to help you. As a professional email copywriter, I can create engaging copy that grabs your market’s attention and gets them to take action now.

>> Transform your email copy today!

-Ericson

Filed Under: Copywriting, Email Marketing Tagged With:
March 31, 2019 by Leave a Comment

How to sell in every email without feeling dirty about it

“I want to make more sales from my emails… but don’t want to bombard my list with so many hard sells.”

A valid concern.

But if you want a thriving business… and want your email marketing to pull its weight…

…you’ve gotta find a way to sell without upsetting your list.

And there is a way.

Luckily, it’s a win/win situation for you AND your list.

Here’s the key:

Always soft sell to your list.

And what I mean by that is write your emails in such a way that you can plug your offer in without it drawing too much attention to itself.

How? Just make sure your emails are…

1. Entertaining, and…
2. Beneficial

(In that order).

It’s easy to find beneficial content online. So you need to add some entertainment value to make your list not only open to reading your emails… but happy to do so as well.

A great way to do this is stories.

People are hardwired to listen to stories. Just share an interesting story that’s relevant to your audience, and then tie it to a benefit your product or service has. That’s all you need to do.

Even better is to use testimonial stories. Not only do you get the benefit of telling a story, but you also get to use social proof to build your credibility. People will naturally think “If they got x results, then why not me?”

Make sense?

If you can get your audience pulled in with stories (and entertain them) with each email, are they really going to mind if you slip in your offer quietly at the end?

Probably not.

-Ericson

P.S. Struggling to get more sales from your emails? Send me a message and I’ll write up some emails your list will love (and buy from).

Filed Under: Email Marketing