You might get a kick out this. In copywriting, headlines are regarded as the holy grail. When you’ve got a good one, it can perform miracles (on your sales). And when you don’t? Money suddenly becomes scarce. Naturally, this means your emails need attention grabbing, head turning, “hey look at me” subject lines… …right? Not […]
Continue reading...April 1, 2019 by Leave a Comment
“What in the heck do I write my emails about?”
Don’t know what to write your emails about? Want a simple way to do it? I can help. First, take a good look at your prospect. Think of all the questions… comments… and concerns… your prospect has in relation to your offer… and list EVERY single one out. The longer you can make this list, […]
Continue reading...March 31, 2019 by Leave a Comment
How to sell in every email without feeling dirty about it
“I want to make more sales from my emails… but don’t want to bombard my list with so many hard sells.” A valid concern. But if you want a thriving business… and want your email marketing to pull its weight… …you’ve gotta find a way to sell without upsetting your list. And there is a […]
Continue reading...March 30, 2019 by Leave a Comment
Why it’s “immoral” not to plug your product into your email copy
Imagine your spleen ruptured. Your gut writhing in pain. And you need a doctor, stat. But what if when you called for an ambulance, instead of saying “we’ve got an ambulance heading your way…” …they say “you know, there are many ways of preventing ruptured spleens. It all starts with your diet, first you need…” […]
Continue reading...August 10, 2017 by Leave a Comment
What Thomas Edison Can Teach You About Marketing
You know what sucks about success? The embarrassing (even shameful) bridge of failures it’s supported with. Thomas Edison was keenly familiar with this fact. Remember his 1,000 attempts to figure out the lightbulb? Sure, he played it off like he “learned” 1,000 ways not to do something… …But I’m pretty sure he was pissed that […]
Continue reading...August 9, 2017 by Leave a Comment
The numero uno secret to writing magnetic copy (and it’s got nothing to do with headlines)
Quick, stop what you’re doing and listen up: The worst thing a copywriter can do is jump in head strong with his copy and start writing. Before he writes a lick of copy, he needs to know one thing: his market. What makes them tick. What makes them angry. And what drives them to action.
Continue reading...August 8, 2017 by Leave a Comment
How would an old-school direct marketer write email “headlines” today?
Know John Caples? He’s the legendary copywriter behind the “They Laughed When I Sat at The Piano But When I Started to Play!” ad. He was at it before they had the luxury of software that tracks success metrics. So he had to get it right the first time. But John was sharp. Using his […]
Continue reading...February 11, 2015 by 4 Comments
How to generate more business with your web copy by asking one simple question
Your web copy can generate more business. But it doesn’t… Know why? Because you’re not asking yourself one simple (but crucial) question. (And it makes all the difference in how you approach your web copy). …It’s not: Who is my target market? What are my benefits? What is my unique selling proposition? Know what it […]
Continue reading...January 19, 2015 by Leave a Comment
Headline Writing: Use the 4 U’s to Turn Your Readers into Customers
You’re probably interested in getting: More subscriptions More sales And ultimately more money… …from your ads and blog posts, right? But only 1 out 5 people bother to read your copy after seeing the headline. So only 20% of your readers and web-visitors bother to read your ad or blog post. (And if your headlines […]
Continue reading...November 21, 2014 by Leave a Comment
Blog Titles: 5 Tips for Writing Utra-clickable Headlines for Your Business Blog
You sit and look at your fully completed blog post – finally done! “Not bad,” you think to yourself, and then you look at your blog title. You have no idea if it’s good or not. But you gloss over the thought and move your mouse pointer, “click.” You’ve published your article and celebrate. …What’s […]
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