You might get a kick out this.

In copywriting, headlines are regarded as the holy grail.

When you’ve got a good one, it can perform miracles (on your sales).

And when you don’t? Money suddenly becomes scarce.

Naturally, this means your emails need attention grabbing, head turning, “hey look at me” subject lines…

…right?

Not necessarily.

You see, though email copy shares many traits with, say, a sales page… there’s a definite difference to consider.

For one thing, email marketing allows you to build a relationship over time.

So you don’t need to shock your list with a wacky subject line every time you send out an email.

You just need to be entertaining… and beneficial.

Then over time… your list will start to look for your emails.

So really, rather than spending all this time creating masterful headlines… you should make sure your email copy is something your list looks forward to instead.

When you establish this kind of great relationship with your list…

…they’ll GLADLY open their wallets when they’re good and ready.

But if you’re struggling to build that high-profit relationship with your list… just let me know and I can give you a hand with that.

-Ericson

Don’t know what to write your emails about?

Want a simple way to do it?

I can help.

First, take a good look at your prospect.

Think of all the questions… comments… and concerns… your prospect has in relation to your offer… and list EVERY single one out.

The longer you can make this list, the better.

Okay, got it all down?

Now comes the creative part.

In your email, simply resolve one of the things on that list.

(Just one).

That’s it. That’s all your email needs to do. You’ve just created value.

This doesn’t cover the “entertaining” part of writing great emails.

But just doing this will make your emails 10x easier to write. At the very least, you won’t be at a loss when you sit down to write some emails. You just got to pick a prospect issue… and resolve it.

-Ericson

P.S. If you’d like some help with writing these emails, just let me know. Writing email copy is still extra work for you after all, so you can just let me take that off your plate for you.

Imagine your spleen ruptured.

Your gut writhing in pain.

And you need a doctor, stat.

But what if when you called for an ambulance, instead of saying “we’ve got an ambulance heading your way…”

…they say “you know, there are many ways of preventing ruptured spleens. It all starts with your diet, first you need…”

And then they unload all this “valuable” information on you… but fail to do the one thing they should:

Provide an immediate solution!

That’s what it’s like when you don’t regularly insert your product or service in your emails.

Your audience signed up for your email list because you can provide a solution to their problem.

But if all you’re doing is providing educational content… there’s a good chance you’re not attending to their most urgent and important needs.

(Which your product or service is supposed to do).

After all, don’t you want satisfied customers?

(And not just folks who are window watching without really benefiting?).

You’re doing your trusted list a disservice by not constantly providing them a solution to their biggest, most urgent problem.

Be the one who fixes things.

Offer them a solution… your solution.

Because if you don’t, somebody else will.

-Ericson

P.S. Want to plug your product or service in emails without being salesy or pushy? Send me a message and I’ll write emails your list loves and will want to buy from.