Are you making this common mistake in your self-improvement copy?

There’s one mistake you can easily make in your copy.

And it’s a unique one to the self-improvement niche.

(That means what you sell provides more… motivation… success… productivity… and so on).

And it has do with emotions.

As in – which ones do you emphasize? which ones do you minimize?

Here’s where people get tripped up, because this tends to go opposite of what you’d hear online. And you may even be making this mistake yourself.

What is this mistake? It’s appealing to your prospects “fears.”

Is that confusing? It should be, because appealing to a person’s fears is a powerful method of not only getting attention… but persuading people to do something as well.

But in the self-improvement niche, it could have the opposite effect.

Why? Because self-improvement is all about a different emotion. And it’s the driving force behind all the buying power in this industry.

What’s this powerful emotion?

Hope.

It’s the idea that it’s possible to create change… drastic… permanent change in life.

This market needs to latch onto the idea that there’s a better future out there for them. So you need to infuse your copy with positivity… benefits… and the story of their much improved future.

But if you try to use fear, it’ll be like throwing a bucket of iced water on their burning desire to buy their way to happiness.

Nobody wants that (not even the prospect). So it’s important that you emphasize a positive approach in all your copy.

Now, I’m not saying to completely disregard fear. But it should be wielded carefully. Don’t harp on how terrible their life will continue to be without your product. You can use it to snap their attention in your direction.

But as a whole, you should be creating a positive image for them. You should be instilling a vision of a better future, one that your product can provide them.

-Ericson Ay Mires

P.S. If writing tons of email copy doesn’t fit in with your image of a better future… then drop me a message. We can make your future easier while landing more sales from your emails too.