Why powerful email subject lines aren’t as big a deal as you think

You might get a kick out this.

In copywriting, headlines are regarded as the holy grail.

When you’ve got a good one, it can perform miracles (on your sales).

And when you don’t? Money suddenly becomes scarce.

Naturally, this means your emails need attention grabbing, head turning, “hey look at me” subject lines…

…right?

Not necessarily.

You see, though email copy shares many traits with, say, a sales page… there’s a definite difference to consider.

For one thing, email marketing allows you to build a relationship over time.

So you don’t need to shock your list with a wacky subject line every time you send out an email.

You just need to be entertaining… and beneficial.

Then over time… your list will start to look for your emails.

So really, rather than spending all this time creating masterful headlines… you should make sure your email copy is something your list looks forward to instead.

When you establish this kind of great relationship with your list…

…they’ll GLADLY open their wallets when they’re good and ready.

But if you’re struggling to build that high-profit relationship with your list… just let me know and I can give you a hand with that.

-Ericson