Imagine your spleen ruptured.
Your gut writhing in pain.
And you need a doctor, stat.
But what if when you called for an ambulance, instead of saying “we’ve got an ambulance heading your way…”
…they say “you know, there are many ways of preventing ruptured spleens. It all starts with your diet, first you need…”
And then they unload all this “valuable” information on you… but fail to do the one thing they should:
Provide an immediate solution!
That’s what it’s like when you don’t regularly insert your product or service in your emails.
Your audience signed up for your email list because you can provide a solution to their problem.
But if all you’re doing is providing educational content… there’s a good chance you’re not attending to their most urgent and important needs.
(Which your product or service is supposed to do).
After all, don’t you want satisfied customers?
(And not just folks who are window watching without really benefiting?).
You’re doing your trusted list a disservice by not constantly providing them a solution to their biggest, most urgent problem.
Be the one who fixes things.
Offer them a solution… your solution.
Because if you don’t, somebody else will.
-Ericson
P.S. Want to plug your product or service in emails without being salesy or pushy? Send me a message and I’ll write emails your list loves and will want to buy from.
Speak Your Mind