How do you go from a lukewarm prospect…
…to rabid, diehard fan of your business through email?
To find out, we need to dive into the “tribe mentality” inherent in every human being alive.
What is “tribe mentality?”
It’s the instinctual need to belong to a group, and it’s something that’s hardwired into our DNA.
We get a sense of safety and security when we’re part of a group. So naturally, we’re drawn to things that make us feel like we belong.
This is why people are more likely to buy from companies or brands they feel a connection to.
Twitch Streamer “Shoots” His Fans
There’s a Twitch streamer that goes by the name Avoiding The Puddle.
And he does things quite differently compared to most streamers.
For one thing, he has an unwritten rule that you can’t ask him any questions. And the consequences for violating this rule?
(Which, I should repeat, is UNWRITTEN)
You get “shot!”
Which just means you’re temporarily banned from participating in the chat area.
Additionally, most of these new viewers get “berated” in the process.
(It’s all part of his “Twitch acting” process, which is aimed at being entertaining. This is another unwritten topic but he frequently talks about it and his audience is aware)
Now, based on what I just told you, doesn’t that sound like a recipe for disaster? What streamer would willingly “shoot” a new viewer (who could add to their streaming income) just like that?
In fact:
I can tell you from experience that 95% of streamers wouldn’t dare do that.
They’re afraid of not only damaging their reputation… but their bottom line as well.
But is that what happened with Avoiding The Puddle?
Loved For “Shooting” People?
It’s the exact opposite, in fact.
Avoiding The Puddle has amassed a massive following of over 393k followers on Twitch. Plus, each time he streams he usually has about 3-4k viewers watching him play video games.
(Many of which are donating to him during these streams)
And when does this little “shooting” routine…
His most loyal fans applaud him!
The whole gang that’s “in on the joke” absolutely love hazing the new guys. Afterward, the guy who was shot is now in on the joke and then it’s rinse and repeat.
Sometimes (if the viewer is REALLY obnoxious) they even get permabanned.
(As in they can NEVER participate in chat again)
And amazingly, the viewers LOVE seeing this happen more so.
I’ve personally witnessed this happen over and over again in his stream. And I can’t get over how impressive it is that he has thousands of people rooting for him as he does it.
The Takeaway?
Well, it’s NOT to be mean to new prospects.
And it’s certainly NOT to ban new prospects from being your customer.
(Unless they’re incredibly obnoxious)
Instead, it’s this:
Create a clear line between YOUR tribe and those who are NOT part of your tribe.
Because when you’ve got a gang of people who:
- Share the same language (e.g. slang, terms, jokes, etc.)
- Have the same interests and problems
- And more importantly, share the same values…
You’ve got a recipe for a loyal tribe of fans.
And your most loyal fan is FAR more likely to be your most loyal (and most profitable) customer as well.
So put in the effort to remind your tribe that nobody else is like you guys…
And you’ll quickly find your tribe will love you (and your business) more for it.
-Ericson Ay Mires
P.S. I’ve got the whole “tribe” psychology thing down myself. And if you’d like to use this method in your email copy, then send me a message and will quickly turn your email list into a tribe of loyal fans.
