One of the most powerful concepts I’ve run across as an AWAI-trained copywriter is the 4 U’s Technique.
It’s a simple but incredibly effective headline-writing method that captures your reader’s attention.
And most importantly, it’s an easy-to-follow formula that you can use today.
How does it work?
Using the 4 U’s Technique, you’ll write Useful, Unique, Urgent, and Ultra-specific Headlines
You should focus on these four elements to create a headline that immediately grabs attention and generates interest.
Here’s how they work:
- Useful: Your headlines should be useful to the reader. This means they need to clarify why reading your copy will benefit them. For example, you can use phrases like “Discover How to…”, “Learn the Secret to…” or “Find Out How to…”
- Unique: Make sure you don’t parrot the same language everyone else uses. Make your headlines stand out by being unusual and unexpected. For instance, instead of “7 Tips for Better Writing, “try “Turn Your Writing into Pulitzer Prize-Worthy Talent with These 7 Tips.” Or “Solve Your Writing Woes with These 7 Surprising Tips.” This will make your headlines more eye-catching and memorable.
- Urgent: People are motivated by urgency, so you should use it in your headlines. Think of ways to hint at the concept of “now” and “immediate solution.” For example, you could use phrases like “In Just 10 Minutes…” or “Learn the Secret to Writing Great Copy in 2 Hours.” Or you could make them feel like time is running out with “Only 5 Days Left to Get This Offer!” and “Hurry – Offer Ends in 24 Hours!” You’ll be able to tap into the reader’s sense of urgency and get them to take action right away.
- Ultra-specific: Your headlines should be as specific as possible. If you can include numbers, facts, or dates in your headlines, that’s even better. For instance, you could try something like “Learn How to Make 1 Million Dollars with These 5 Steps” or “5 Habits of Highly Successful Writers in 2020.” Not only will this draw attention, but it will also show that you have something valuable to offer. Plus, details tend to be more credible and trustworthy than pure promises.
Now that you know the 4 U’s Technique, you have to aim to make your headline use at least 3 (but ideally 4) of the U’s. Then, you’ll be able to craft headlines that truly grab attention and make readers want to click on your content… read it top to bottom… and click on those all-important “CTA” buttons.
…And ultimately, get you more sales.
But if that seems like too much work, you can always rely on an AWAI-trained copywriter to craft headlines that will make your content shine. Specifically, I’m talking about me!
Reach out and find out how I can help you make your content stand out. And together, we’ll ensure all your headlines are absolute powerhouses that get you the results (and sales) you want.
-Ericson Ay Mires
Copywriter
