You know what sucks about success?

The embarrassing (even shameful) bridge of failures it’s supported with.

Thomas Edison was keenly familiar with this fact. Remember his 1,000 attempts to figure out the lightbulb? Sure, he played it off like he “learned” 1,000 ways not to do something…

…But I’m pretty sure he was pissed that it took so long to figure the damn thing out.

But there’s a crucial marketing lesson here.

What is it? [Read more…]