What’s the best way to cut out the fluff in your copy?
I’ve seen many websites, content pieces, and marketing materials rife with useless words. It’s a huge turn-off for readers and can make your message sound vague and fuzzy.
The major problem is it forces your prospect to “think” when trying to figure out what you’re offering. That will lead to confusion and, most likely, a lost sale.
Is there a way to avoid this?
Yes!
The #1 reason fluff exists in copy is that people stray from clearly defining one thing – benefits!
The secret to writing persuasive copy is to focus on the benefits of your product or service throughout. The story you’re telling should be focused on what the prospect can gain from taking action. Let them know what they’ll get, how it will make their lives easier, and why they should buy now!
In doing so, you should be as specific as you can. Focus on tangible outcomes and let your prospect know exactly what they’re getting before they make a purchase decision.
For example, instead of saying, “You’ll get more customers,” you can say, “You’ll get an influx of 50% more qualified leads in the first month”. Or instead of “You’ll save time,” you can say, “You’ll save 10 hours a week on administrative tasks!”
When you make this shift in your copy and focus solely on the benefits that you’ll deliver to your prospects, you can be sure that you’re saying goodbye to any fluff. Your copy will be short, sweet, and to the point, giving you a much better chance of making that sale.
And THAT’S how you can ensure you’re delivering only the most effective copy possible… copy that will drive conversions and grow your business.
-Ericson
P.S. I’m always available to lend a hand if you still need help cutting out any fluff in your copy. Let’s have a chat today and see how I can help you write better copy that sells!
