Does the idea of speaking with a stiff, lifeless robot sound enjoyable to you?
I doubt it.
In fact, whenever I’m forced to interact with those “press the number” robots on the phone, I instantly get annoyed because I have to jump through hoops to (hopefully) get where I want.
Why not just a simple customer service rep?
Even if I don’t get what I want out of the call, some decent human interaction typically leaves me happy-ish.
And in the case of email copy, this rings true as well.
In fact, if you can make it feel like there’s a true and blue human at the end of all your emails, you’re more likely to:
- Get higher open rates
- Get more clicks on your links
- And perhaps most importantly, build a deeper connection with your audience.
And it’s all because you treated your list…
Like actual people!
This is where small and medium-sized business can get a big up on those big and faceless corporations.
(Or if you work for a big corporation, you can get one over your competition by sounding like a human instead of a faceless entity)
It’s not rocket science, but it is an art form.
When you sound like a corporate stiff in your emails, you immediately turn off your readers. No one wants to feel like they’re speaking person to robot.
But when you sound like a personable and friendly person, you make your readers feel like they’re being communicated with as a person…
Which drastically improves your relationship with them!
So, how can you master the ability to sound like you’re a real person?
Here’s a few ideas:
- Speak out loud as you write. Don’t disconnect your written word and spoken word. Instead, consciously verbalize the words you want to type and then type them out. This is the EASIEST way to write naturally and conversationally.
- Keep the language simple. A big mistake is to try to “impress” your market with fancy language… not good! Nobody likes a smarty-pants. Instead, use relatable language that anybody can understand. And only use jargon or slang that’s normal to your market (e.g. medical terms for medical prospects).
- Shorten your sentences. In real life, you don’t use super long and detailed sentences. Instead, you typically employ short, choppy sentences that are easy to digest. Do the same in your email copy! Focus on short sentences while mixing it up with the occasional longer one to prevent your voice from becoming monotonous.
Okay!
These 3 tips are more than enough to master the art of conversational writing.
Start here and you’ll instantly find your writing to be more natural, engaging, and even more enjoyable to write.
Speaking of which:
You can simply unload this task onto someone who already mastered this delicate art a long time ago – me.
Send me a message and we can get you set up with a series of conversational, high-converting emails your audience loves.
