Worried about boring your email subscribers?
Or worse, making them unsubscribe?
Here’s the truth:
You’ll get FAR more sales (and far more rabid fans) by writing in a way that’s not only helpful…
But entertaining as well!
And that means you can’t go wrong with a little personality, honesty, and yes, a bit of controversy as well.
Because at the end of the day, the only people who will buy from you are those who FEEL something when they read your emails.
And do you think anybody will react if there’s no sense of humanity behind your words?
Of course not!
But without fail, you still see plenty of emails devoid of any personality whatsoever.
And that’s a shame – because if you put in the effort to make your emails more personal and relatable, you’ll be rewarded with better open rates, more sales, and a list of email subscribers who actually looks forward to hearing from you.
Here’s just a few (of MANY) ways to make your emails more human:
- Write like you’re talking to a friend. This is the best way to ensure your emails come across as human, instead of like a faceless corporation.
- Be vulnerable. Share your own struggles (without getting overly sappy), and let your subscribers know you’re just like them.
- Be controversial. Take a stand on something, even if it means ruffling a few feathers. It’ll make people sit up and take notice.
- Share your story. We all love a good story, so why not share yours? Your subscribers will appreciate getting to know you on a deeper level. But really, any story can make for good email content.
- Be transparent. You don’t have to share everything, but letting your subscribers in on a few behind-the-scenes peeks will make them feel closer to you.
This should be enough to get you going.
Of course, if all this is a bit much to take in, I’m always ready to take this work off your hands.
All you need to do is click the following link and I’ll take it from there:
Speak Your Mind