Email Copy: Get Emails That Position You As The ONLY Option… and Lands You More Sales Without Being “Salesy”
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Countless businesses just can’t nail the email writing formula.
Some are too soft and rarely sell anything in email.
They insist on providing pure “value,” and assume prospects will welcome their emails that DO sell with open arms.
But what actually happens?
Well, since they’ve trained their email list to not be sold… they don’t buy!
On the other hand, some go ham with the selling instead.
I probably don’t need to say it, but this is an insane turn off to all but a fraction of prospects on an email list.
So what’s the best way to go about it?
The key is in providing emails that are:
- Entertaining, and:
- Beneficial
You need BOTH to write high-converting emails.
Oh, and there’s one more ingredient as well – soft sells!
You need to seamlessly integrate entertainment… benefits… and soft sells for high-converting emails.
It’s not a copywriting skill you can pick up overnight.
Luckily though, I have experience with this exact method.
Below are emails I’ve written that are entertaining (you’ll see stories for this), beneficial (tips and lessons are weaved throughout the emails), and each one sells in a natural, non-salesy manner.
Take a peek (note – links removed and names changed for privacy reasons):
- The Sympathy/Empathy Emails. These emails connect the market’s problem to the business owners, showing he understands them and can help them as well.
- The Hidden Lesson Emails. These emails take typical or current situations and draws out the deeper meaning that could benefit your email list.
- The Entertaining Story Emails. These emails use vivid and fun stories to grab and hold attention – perfect for delighting your readers.
- The Case Study + Useful Tip Emails. The first email forges a stronger connection with the business owner. The second email provides useful advice for readers to use.
- The Curiosity Emails. These emails open with an interesting fact or idea to lure in readers and engage them.
Are You Ready For A More Engaged (And Higher-Converting) Email List?
You can have access to an “endless” supply of emails that engage, entice, and convert your email subscribers into paying customers.
And I can make it happen.
>> Just contact me HERE to get more sales from your emails today
