When it comes to writing email copy that stands head and shoulders above the competition…
Writing with personality is a top-tier tactic.
After all, you can find practically infinite information about nearly anything online.
And most of it is a rehash of the same info.
So unless you’re in a market that literally nobody has seen or heard of before (which would likely be a no-profit market since there’s no competition)…
You need to stand out through personality and brand!
Being “professional” is the kiss of death in this case.
This is because you sound like everybody else when you’re professional.
To be successful with email marketing, you MUST sound different than everybody else.
You need to have an edge.
And that edge is personality.
Think about it this way:
Do you want to be the same as everybody else, or do you want to be remembered?
I know what I would choose.
And if you care about making your own business stand out (and stand out in such a way that create fans who buy your products)…
Then you’ll allow your brand and personality to shine through in your email copy.
So, how can you do this?
If you run your own business, then the rule is simple:
You + 1.
What’s that mean?
It’s simple – be yourself but slightly exaggerate your traits.
It sounds strange, but you should know this is how some EXTREMELY successful musicians created thousands of fans and millions of dollars for themselves.
For example, Tupac Shakur (a famous, highly influential rapper from the ’90s) used this successfully.
Fans of his loved his “gangsta” image and ate it up. And being the sharp businessman he was… he went with it.
Unfortunately, he died far before seeing just how powerful this was.
Today, his estate is valued at over $40 million.
He’s sold over 75 million records as of 2022.
And he was inducted into the Hip Hop Hall of Fame.
Not too bad, right?
Here’s 2 ways you can replicate this in your own business:
- Talk about things happening in your life… and connect them to your prospect/your offer. What better way to be yourself then to talk about your life? The goal is to use your experience as a segue to talk about your prospect. This will prevent “self-indulgent” copy but allow your market to get closer to you. And this will lead to them slowly, knowing, liking, and trusting your business more.
- Exaggerate your traits. If you’re happy-go-lucky, make sure your emails reflect that. If you’re more serious, then write seriously. Or if you’re cranky, then add it in. It might be scary, but allowing these traits to shine will be like a breath of fresh air to those “professional” sounding businesses with as much personality as a stale cracker.
Relatively simple, I’d say.
And these are just a few ideas of how you can add your personality to your business.
I’m sure you can think of more on your own.
But I’ll leave that to you.
-Ericson Ay Mires
P.S. Uncomfortable letting your personality shine? I can help with that. Click here to book a free consultation with me. We can chat about how you can let your personality show through in your email copy – and make more sales along the way.
