The numero uno secret to writing magnetic copy (and it’s got nothing to do with headlines)

Quick, stop what you’re doing and listen up:

The worst thing a copywriter can do is jump in head strong with his copy and start writing.

Before he writes a lick of copy, he needs to know one thing: his market. What makes them tick. What makes them angry. And what drives them to action. [Read more…]

How would an old-school direct marketer write email “headlines” today?

Know John Caples?

He’s the legendary copywriter behind the “They Laughed When I Sat at The Piano But When I Started to Play!” ad.

He was at it before they had the luxury of software that tracks success metrics.

So he had to get it right the first time.

But John was sharp.

Using his engineering eye (yup, he was an engineer before putting pen to paper), he analyzed past advertisements and condensed his findings into reliable direct marketing pearls of knowledge. [Read more…]

How to generate more business with your web copy by asking one simple question

Business-laptop-copywritingYour web copy can generate more business.

But it doesn’t… Know why?

Because you’re not asking yourself one simple (but crucial) question.

(And it makes all the difference in how you approach your web copy).

…It’s not:

  • Who is my target market?
  • What are my benefits?
  • What is my unique selling proposition?

Know what it is?

[Read more…]

Headline Writing: Use the 4 U’s to Turn Your Readers into Customers

You’re probably interested in getting: mac-copywriting-4u's

  • More subscriptions
  • More sales
  • And ultimately more money…

…from your ads and blog posts, right?

But only 1 out 5 people bother to read your copy after seeing the headline.

So only 20% of your readers and web-visitors bother to read your ad or blog post.

(And if your headlines aren’t high-quality, you won’t even get that).

But there’s a way to not only improve your headlines, but objectively grade them as well. [Read more…]