What Thomas Edison Can Teach You About Marketing

You know what sucks about success?

The embarrassing (even shameful) bridge of failures it’s supported with.

Thomas Edison was keenly familiar with this fact. Remember his 1,000 attempts to figure out the lightbulb? Sure, he played it off like he “learned” 1,000 ways not to do something…

…But I’m pretty sure he was pissed that it took so long to figure the damn thing out.

But there’s a crucial marketing lesson here.

What is it? [Read more…]

The numero uno secret to writing magnetic copy (and it’s got nothing to do with headlines)

Quick, stop what you’re doing and listen up:

The worst thing a copywriter can do is jump in head strong with his copy and start writing.

Before he writes a lick of copy, he needs to know one thing: his market. What makes them tick. What makes them angry. And what drives them to action. [Read more…]

How would an old-school direct marketer write email “headlines” today?

Know John Caples?

He’s the legendary copywriter behind the “They Laughed When I Sat at The Piano But When I Started to Play!” ad.

He was at it before they had the luxury of software that tracks success metrics.

So he had to get it right the first time.

But John was sharp.

Using his engineering eye (yup, he was an engineer before putting pen to paper), he analyzed past advertisements and condensed his findings into reliable direct marketing pearls of knowledge. [Read more…]

How to generate more business with your web copy by asking one simple question

Business-laptop-copywritingYour web copy can generate more business.

But it doesn’t… Know why?

Because you’re not asking yourself one simple (but crucial) question.

(And it makes all the difference in how you approach your web copy).

…It’s not:

  • Who is my target market?
  • What are my benefits?
  • What is my unique selling proposition?

Know what it is?

[Read more…]

Headline Writing: Use the 4 U’s to Turn Your Readers into Customers

You’re probably interested in getting: mac-copywriting-4u's

  • More subscriptions
  • More sales
  • And ultimately more money…

…from your ads and blog posts, right?

But only 1 out 5 people bother to read your copy after seeing the headline.

So only 20% of your readers and web-visitors bother to read your ad or blog post.

(And if your headlines aren’t high-quality, you won’t even get that).

But there’s a way to not only improve your headlines, but objectively grade them as well. [Read more…]

Blog Titles: 5 Tips for Writing Utra-clickable Headlines for Your Business Blog

blog title

You sit and look at your fully completed blog post – finally done!

“Not bad,” you think to yourself, and then you look at your blog title. You have no idea if it’s good or not.

But you gloss over the thought and move your mouse pointer, “click.” You’ve published your article and celebrate.

…What’s the issue here?

The blog title. You didn’t rewrite it or even double check it – and that’s a problem.

Why is that? Why don’t we let pro blogger Brian Clark tell you why:

“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.”

…Starting to think twice about skimping on the headline editing now?

Well, no need to worry, because I’ll show you how to not only check your blog title correctly, but bring it to the next level as well. [Read more…]

Business Blogging: 2 Quick Sources to Get You Started

Business-blogging-quick-clockI regularly contribute to other small-business websites about how to start and run a successful business blog.

What’s great is that the material applies to you guys also, so I figured it’d be smart to let you guys check out blog posts I’ve written on other small-business blogs as well. So I took the liberty of compiling 2 articles for you guys to check out.

[Read more…]

4 simple tips for better business blog writing

Business-Blog-WritingYou’re ready to start doing some business blog writing but there’s a problem:

Writing is tough.

Even though you know it’s a huge part of successful blogging, it’s turning out much harder than you thought.

You don’t know what to write about or even where to start, but we can change that. [Read more…]